Blog

Media coverage before your app launches is a targeting and timing problem, not a PR-agency problem. Here is the step-by-step process any solo founder can run with AI tools, starting today.

Most influencer outreach fails before the founder hits send. Here is what actually works before your product launches, and how to run it without a PR background.

Getting to 100 waitlist signups is a distribution problem, not a product problem. Here are the specific channels, outreach templates, and referral mechanics that move the number.

A pre-launch waitlist validates demand and warms up your audience before launch day. Here are five practical steps any solo founder can take today, no marketing team needed.